Research- Digital Distribution for Ant-Man

Ant-Man was released initially in theaters in North America on July 17th, 2015. The films home media release began digitally on Digital HD and the Disney Movies Anywhere app on November 17th, exactly four months after the initial release. This was followed by its Blu-ray and DVD launch on December 8th.

Releasing a movie digitally prior to its physical release is the typical route for home distribution of films, however this films release differs slightly in the release of it on the Disney Movies Anywhere app. Since Marvel, the company which creates the Marvel Cinematic Universe films, is owned by Disney, the company can distribute the film through one of its other services. This isn't a tactic that my group would be able to observe since we are, obviously, not a subsidiary of a larger company. This could still be possibly utilized in a different form, such as forming a partnership with a specific digital distribution platform. To give a single, likely more popular, digital distribution service exclusive rights to distributing our film may slightly limit our audience, but could also increase profits due to the deal between the companies.